14 Questions to Ask Before You Take the Plunge

Has a gallery expressed interest in your work? Before taking the plunge here was some questions that should be answered. If you proceed without the proper knowledge don't be surprised if you meet with some unexpected disappointments.

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1. Who are the parties involved?
2. Who is the owner(s) of the gallery or president of the company?
3. What is the duration of the contract? Is it for a fixed term? Contingent on sales?
4. What options do either of you have to extend the term of duration?
5. Does your written agreement provide for termination in the event of the owner’s or director’s death, or if the change of ownership should occur or if the dealer should move?
6. Does it provide for termination in the event of the gallery’s bankruptcy or insolvency?
7. How much art does the dealer want?
8. How long will the dealer keep the work?
9. If you want your artwork returned, how much notice is required?
10. Where will the work be shown? Will it be visible to visitors or hang in a back room?
11. Will the artwork ever leave the gallery premises for exhibition purposes? Will you be notified prior to it leaving the premises?
12. Will the dealer prepare any promotion or press releases on your behalf? Will you have the right to see this before it is distributed?
13. Does the dealer give discounts to buyers? How much? Will the discount be deducted from your share of the profit?
14. This question about insurance has several components:
What insurance coverage does the dealer have for your work? What are the terms of the insurance policy? Does it cover the full retail value of your work? Is your art work protected in-transit, on-site? Has the dealer declared responsibility for loss or damage of your artwork from the time it is received until it is returned you? If there is damage to your work, who chooses the restorer? How will you be compensated?

These 14 questions and more are vital for your professional power.

Presentation Power Tools for Fine Artists contains many questions and also a sample Artist/Gallery Consignment Agreement and Contract. Learn more about how to order the book.)

Renée's e-Document "Dealing with Dealers: Protect Yourself" includes this chapter and more. You can order it online and receive it by e-mail. Learn more.