The book also includes advice from experts in the fields of public relations and corporate art consulting and hundreds of resources.

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Excerpts from the Book

From the Introduction:
Letters, Biographies, Résumés, Brochures, Artist's Statements, Press Releases, Websites, Newsletters, Testimonial/Comment Sheets, CD-ROMS, Videotapes, Gallery Presentation Materials, Artist / Gallery Agreements, Consignment Agreements, Grant Proposals, Bill of Sale and Invoices. These are some of the tools that help you build a strong presentation in the sale and exhibition of your work. They comprise your career management team. When put into motion they can become your strongest support system and your most assertive sales force. They are the vital instruments that launch and sustain the careers of successful, full-time, self-sufficient artists. This book provides many samples of each along with step-by-step instructions on how to prepare them.

From Chapter 2: Writing it Right
Although a résumé is somewhat standardized and usually begins with the exhibition listings, you should arrange the categories to highlight your strongest achievements. Many artists think they need to begin their résumés with education, although other accomplishments you achieve after graduation have more significance as a professional artist.

List one-person (solo) and group exhibitions separately if you have more than three in each category; otherwise list them together and place an asterisk (*) next to one-person exhibitions. List them in reverse chronological order (most recent exhibitions first). Also list scheduled, up-coming exhibitions. List curators of exhibitions when applicable. Note whether the exhibition was juried or invitational. If you received an award in the exhibition, also include it under the next category...

From Chapter 6: Getting It Signed, Sealed and Delivered
"Building The Artist / Dealer Relationship"
Before you walk hand-in-hand into the sunset with your new dealer or agent please read this section carefully and apply the instructions. If you expect to have a more than casual relationship with one or the other a written contract is essential. A contract is a tool that informs both parties of their responsibilities and objectives. It is necessary in order to establish clarity, understanding and legal protection. Chances are, you will have a good working relationship with your dealer, and once the agreement is written you may never have to refer to it, but it will be comforting to know it exists.

You may encounter dealers who do not use contracts and may argue that one is not needed. There will be those who have them and they were designed to protect their interests, not yours. In either case, it is your responsibility to procure a signed agreement that protects your interests. Read more...

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